In today's world, connecting with your audience is more vital than ever. As an author, one powerful tool at your disposal is an engaging newsletter. But how do you create one, when should you send it out, and why does it even matter? Let's dive in!
Creating Your Newsletter
First things first, let's tackle the creation process. Your author newsletter is like a direct line to your readers, so it's essential to make it personal and engaging. Start by choosing a reliable email marketing platform like Mailchimp or ConvertKit to design and send out your newsletters easily. I personally use Mailchimp, but you can also use the blog option on your website, if it comes with one, just as easily. Substack and WordPress are other highly used platforms.
Content is Key
Consider what your readers want to see. Share exclusive sneak peeks of your upcoming works, behind-the-scenes insights into your writing process, book recommendations, or even personal anecdotes. Make your newsletter a mix of valuable content that keeps your readers eagerly anticipating the next issue. Add flash fiction, story excerpts, or even give away a free eBook just for signing up!
I try to share some personal news in my posts as well as book news. It helps readers relate to you as a person. I often share my poetry, some of my painting, and family pet pics. Share other hobbies that you may have, or even share those adorable pet pics!
Design Matters
While content reigns supreme, don't overlook the importance of design. Keep your newsletter visually appealing with a clean layout, eye-catching images, and a mobile-responsive design. Remember, a well-designed newsletter enhances the overall reading experience. It will get easier to design as you go along, and you will find elements and a layout that works well for you and the content you are posting. Don't be afraid to play around with your design for a while and get a feel for the capabilities of the platform you are using.
Timing is Everything
Now that you've mastered the art of crafting a compelling newsletter, let's talk about timing. When should you hit that send button to maximize reader engagement? There is no wrong answer here. I have been sending a newsletter every other Sunday for a while. When I started, I did a weekly newsletter but found that I didn't have enough time or enough new content to continue that pace.
Every other week is working well for me, but I know authors that post monthly newsletters or simply, whenever they feel like it. Find what works well for you and fan base and go from there. Don't be afraid to poll your readers and ask!
There's no one-size-fits-all answer, but consistency is crucial. Whether you decide to send out newsletters weekly, bi-weekly, or monthly, stick to a schedule that works for you. Consistent communication keeps your readers informed and eager for more.
Why Newsletters Matter
You might be wondering, do newsletters really make a difference? The answer is a resounding yes! Newsletters provide a direct channel to engage with your readers on a personal level. By sharing exclusive content and updates, you foster a sense of community and loyalty among your audience. A well-crafted newsletter can be a powerful marketing tool.
Take advantage of key moments like book launches, cover reveals, or special promotions to connect with your audience. Plan your newsletters around these events to drum up excitement and keep your readers in the loop.
Promote your latest releases, special discounts, or giveaways to incentivize readers to explore your work further. Most email marketing platforms offer detailed analytics to track open rates, click-through rates, and subscriber engagement. Use these insights to refine your content strategy and tailor future newsletters to better resonate with your audience.
Author newsletters are more than just emails; they're a gateway to building meaningful connections with your readers. Remember, your newsletter is your secret weapon for forging lasting bonds with your readers in a world overflowing with content. Make yours work for you and make it stand out for your readers!
Recommended Author Newsletters
These are just a few of wonderful authors that I follow. Check them out and discover others to add to your newsletter subscriptions.
"This is Horror" recommendations
You can sign up for the "This Is Horror" newsletter right on their Home Page
The Purple Probe from authors Tamara Thorne and Alastair Cross! Hilarious, creative, and always a fun read!
The Mindflayer from Joseph Sale. Jammed packed of news, advice, and book updates. Get a free book too!
Todd Keisling (Messages from the Southland)
SUBSTACK
At the time of my writing this, Substack was having some issues. However, please check out the following authors that can be found on Substack.
Aron Beauregard
Brennan LaFaro (Postcards from the Fall)
Daniel Volpe (Rabid Reads)
Patrick Harrison, III (PC3 Horror)
Ronald Kelly (The Fear County Chronicle)
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